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Las Vegas Desert Dogs
​​Client: Major League Baseball
Role: Presentation Designer position candidate
Tools: Adobe Photoshop, Illustrator and InDesign
Time Frame: 1 week
Design a brand for a new Major League Baseball team - Las Vegas Desert Dogs
As a final round candidate for a designer position at Major League Baseball, I was tasked with the assignment to design for a new major league baseball team called the Las Vegas Desert Dogs. Designs needed to include team logo, uniforms, and stadium branding.
Las Vegas Sports
Several sports teams and organization have called Las Vegas their home, so I started my design process looking at how these teams used the city's history and culture as inspiration in creating their brand. It set an example for me and motivated me to design something new and different to the rest.
History, Culture, and Wildlife
Nevada
"The Silver State"
Nevada is located in the western US and is largely desert terrain. It is the nation's second-largest producer of silver, after Alaska. The state got its nickname from it's long history as a major silver-mining district in the United States.
Las Vegas
"Entertainment Capital of the World"
Las Vegas is located within the Mojave Desert and is the most populous city in Nevada . The city is internationally known for a broad scope of entertainment options including casinos, shows, exhibits, museums, theme parks, and nightclubs.
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Coyotes
"Desert Dogs"
Coyotes primarily inhabit dens in open prairies and deserts. These animals are most active during the dawn and dusk. When hunting large prey, coyotes attack in "packs". Coyotes form strong family packs and communicate with a distinctive howl.
Primary Logo
Badge Design
After doing intensive research on the city's geography and history as well as exploring facts about their mascot - the coyote, each detail of my design has a purpose. I chose to depict the coyote howling because it is a distinct feature of the animal. Coyotes form strong family units which emulates the bond of a team and loyalty of fans. The colors and icons featured speak to the desert dwelling of the coyote and location of the ballpark. The sunset background alludes to the time of day coyotes are most active and ties in with the warm colors of the desert. The silver accents on the coyote and perimeter touch on the state's history as a silver mining hub. The eight-pointed star in the background comes from the iconic "Welcome to Las Vegas" sign and circular form with diamond accents make the logo appear like a poker chip, linking the design to the city of Las Vegas.
Color
Grayscale
Black & White
Simplified Primary Logo Design
I designed a simplified version for alternate use that can be used for merchandise or for a more streamlined appearance
Color
Grayscale
Black & White
Alternate Uniform
Alternate Uniform
Secondary Logo
Hat & Jersey Design
Traditionally baseball teams use a typographic design for baseball caps. Similar to the Oakland Athletics and Chicago White Sox, I chose to highlight the team name rather than the city's initials. In my design, I display two overlapping "D's" in a stylized western font with a silver outline to hint at the city's historical involvement in the American frontier. I use the cactus and eight-pointed star in the center to connect the design to my primary logo.
Color
Grayscale
Black & White
Taking the field
Baseball uniform trends have changed overtime, but what has remained consistent are the difference in home and away uniforms. In my uniform designs, I create variations for each. The home jerseys use the typographic logo on the front, where as the away jerseys showcase the city's name.
The Coyote's Den
When deciding what to name the ballpark, I felt it was only natural to give the Desert Dogs a "Den." Coyotes live in a den, after all. The stadium signage is designed in an "Old West" manner with inspiration from Spanish colonial architecture and the grandiose of Las Vegas style.
Ball Park Milestones
