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Develop a consistent look for the school branding and event promotions.
Purchase College
​Client: SUNY Purchase College
​Role: Lead Graphic Designer at the Purchase College Office of Admissions
Tools: Adobe Photoshop, Illustrator and InDesign
In establishing a school branding identity for Purchase College, I used the already existing logotype of the speech bubble for multiple projects. I created a QR code and developed a word cloud in the same shape. These designs are versatile and can be used with different colors and content. My designs were used in business cards, PowerPoint presentations and college fair banners.
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Purchase College Accepted Student Day
Staying in line with the brand identity, I chose to continue the visual language in the school's first event since the design changes. I incorporated the same style but used different text in the college's speech bubble icon. Using textual hierarchy I highlighted "Think Wide Open," the schools tagline within the bubble.
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